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8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
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157 questions · page 7 of 7
Clean up two years of messy campaign codes
ProHistorical tracking codes need to be grouped into channel, region, and creative, including past data.
Quick check · Adobe analytics · Adobe Analytics · 6 min · Medium
Digital & Marketing Analytics · Original Uplift question
Read the occurrences metric honestly
A stakeholder reads occurrences next to internal search terms as the number of people who searched.
Quick check · Adobe analytics · Adobe Analytics · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Diagnose a page-view drop after a tag release
Adobe Analytics page views fall 35% overnight after a tag release while backend orders stay flat.
Written case · Adobe analytics · Adobe Analytics · 15 min · Medium
Digital & Marketing Analytics · Original Uplift question
Choose the right Adobe Target activity type
Marketing wants a clean read on which of three homepage heroes drives the most subscriptions.
Quick check · Testing personalization · Adobe Target · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Fix flicker in a client-side test
ProQA sees the original hero flash before the test hero appears.
Quick check · Testing personalization · Adobe Target · 6 min · Medium
Digital & Marketing Analytics · Original Uplift question
Push back on a personalization lift claim
ProAn Experience Targeting activity shows loyalty members converting 20% higher than the default experience.
Quick check · Testing personalization · Adobe Target · 6 min · Medium
Digital & Marketing Analytics · Original Uplift question
Plan measurement for a personalized homepage
ProA retailer wants the logged-in homepage personalized and wants proof it is worth keeping.
Written case · Testing personalization · Adobe Target · 20 min · Hard
Digital & Marketing Analytics · Original Uplift question
Explain the GA4 data model to a stakeholder
A stakeholder moving from Universal Analytics asks why everything in GA4 looks like an event.
Quick check · Google analytics · Google Analytics 4 · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Count sessions after a long pause
A visitor reads for 40 minutes with no interaction, then clicks a link.
Quick check · Google analytics · Google Analytics 4 · 6 min · Medium
Digital & Marketing Analytics · Original Uplift question
Handle an (other) row in a GA4 report
ProAn (other) row absorbs 18% of page-path rows in a standard report.
Quick check · Google analytics · Google Analytics 4 · 7 min · Medium
Digital & Marketing Analytics · Original Uplift question
Interpret a shift in attribution credit
ProPaid search conversions fall 12% and email rises after an attribution model change.
Quick check · Google analytics · Google Analytics 4 · 6 min · Medium
Digital & Marketing Analytics · Original Uplift question
Use modeled conversions responsibly
ProWith consent mode active, a GA4 report includes modeled conversions.
Quick check · Google analytics · Google Analytics 4 · 6 min · Medium
Digital & Marketing Analytics · Original Uplift question
Reconcile GA4 purchases with the order table
GA4 reports 30% fewer purchases than the order table for the same week.
Written case · Google analytics · Google Analytics 4 · 15 min · Medium
Digital & Marketing Analytics · Original Uplift question