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8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
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9 questions
Measure an Instagram subway campaign
ProInstagram plans a display campaign in New York City subway stations.
Written case · Attribution · 18 min · Medium
Digital & Marketing Analytics · Reported at Meta
Measure the health of a Facebook Group
You own analytics for Facebook Groups.
Written case · Metrics · 18 min · Medium
Product Analytics & Metrics · Reported at Meta
Triage a sample-ratio mismatch
ProA nominal 50/50 Meta messaging experiment reports 520,000 control users and 480,000 treatment users.
Written case · Readout · 20 min · Hard
Experimentation & A/B Testing · Reported at Meta
High bounce and short sessions on Meta mobile
ProMeta's mobile app suddenly shows higher bounce rate and lower session duration.
Written case · Diagnosis · 22 min · Hard
Product Analytics & Metrics · Reported at Meta
Test a new shoppable-ad ranking model
Meta has a new ranking model for shoppable-feed ads.
Written case · Design · 20 min · Medium
Experimentation & A/B Testing · Reported at Meta
Ads or People You May Know?
ProA Facebook feed slot can show either an additional ad or a People You May Know recommendation.
Written case · Prioritization · 18 min · Medium
Product Management · Reported at Meta
Does marketplace audio chat improve outcomes?
ProA marketplace adds optional audio chat between buyers and sellers.
Written case · Metrics · 18 min · Medium
Product Analytics & Metrics · Reported at Meta
Spot a novelty effect in a VR interface test
A new VR interface lifts daily use by 18% in days 1–3, 7% in days 4–7, and 0% in days 8–21.
Quick check · Readout · 7 min · Easy
Experimentation & A/B Testing · Reported at Meta
Measure Facebook Save
What metrics would you use to measure the success of Facebook's Save feature?
Written case · Metrics · 15 min · Medium
Product Management · Reported at Meta