Branch
Product Analytics & Metrics interview questions
Metric trees, retention shapes, activation and diagnosing a drop.
21 practice questions · 6 subtopics · hints and unlimited attempts
What this branch covers
Metric Trees
Decomposing a north-star metric.
Metric Trees questionsRetention & Activation
Curve shapes and cohort reads.
Retention & Activation questionsDiagnosing Drops
Segment-first root cause work.
Diagnosing Drops questionsMeasuring Impact
Attributing product changes to real, defensible outcomes.
Measuring Impact questionsMetrics for PMs
Choosing north-star metrics, guardrails and counter-metrics.
Metrics for PMs questionsAnalytics Tooling & Instrumentation
Amplitude, Mixpanel and event instrumentation that stays trustworthy.
Analytics Tooling & Instrumentation questions
All Product Analytics & Metrics questions
Decompose weekly active teams
Break a north-star metric into multiplicative drivers.
Metric Trees · scenario · medium · 18 min
Reading a flattening retention curve
Interpret a curve that flattens above zero.
Retention & Activation · multiple choice · medium · 6 min
Signups dropped 18% overnight
ProRun a segment-first root cause investigation.
Diagnosing Drops · scenario · hard · 20 min
Reddit traffic is down 5%
Reddit's traffic went down 5%.
Diagnosing Drops · scenario · medium · 18 min
Facebook third-party login down 2% WoW
ProFacebook third-party login (using your FB account to sign into other apps) is declining 2% week over week.
Diagnosing Drops · scenario · medium · 18 min
Measure the success of YouTube Shorts
How would you measure the success of YouTube Shorts?
Measuring Impact · scenario · medium · 15 min
Measure the success of Snap Map
How would you measure the success of Snap Map (the map showing friends' locations and activity)?
Measuring Impact · scenario · medium · 15 min
A metric for 'sense of community' in Facebook Groups
ProWhat metrics would you track to determine a sense of community within Facebook Groups?
Metric Trees · scenario · medium · 18 min
Metrics after a user follows a new page
What metrics would you track after a user follows a new page on LinkedIn, and why?
Metrics for PMs · scenario · medium · 12 min
Skype DAU fell 4% when it should have risen
ProAt the start of the Covid-19 pandemic, Microsoft expected Skype daily active users to rise.
Diagnosing Drops · scenario · hard · 18 min
Metrics for the success of an Instagram ad
What metrics would you use to measure the success of an Instagram ad?
Measuring Impact · scenario · medium · 12 min
A retention curve that smiles
Your retention curve declines for the first few months, then ticks upward again later (a 'smile' shape).
Retention & Activation · multiple choice · medium · 6 min
Choose a north-star metric for Spotify
ProPropose a single north-star metric for Spotify and decompose it into a metric tree.
Metric Trees · scenario · hard · 20 min
Measure the health of a Facebook Group
You own analytics for Facebook Groups.
Metric Trees · scenario · medium · 18 min
Evaluate engagement of new users
A consumer app acquired 100,000 new users last month.
Retention & Activation · scenario · medium · 16 min
High bounce and short sessions on Meta mobile
ProMeta's mobile app suddenly shows higher bounce rate and lower session duration.
Diagnosing Drops · scenario · hard · 22 min
Does marketplace audio chat improve outcomes?
ProA marketplace adds optional audio chat between buyers and sellers.
Metric Trees · scenario · medium · 18 min
Choose the honest activation metric
An onboarding change raises the percentage of signups completing setup from 40% to 60%, but the number of users completing the product's core action within seven days is unchanged and D28 retention is unchanged.
Retention & Activation · multiple choice · easy · 6 min
Model a share action in your event taxonomy
Sharing can go to five destinations and the team is deciding how to instrument it.
Analytics Tooling & Instrumentation · multiple choice · easy · 5 min
Read two funnel numbers for the same funnel
ProCheckout conversion reads 22% with a one-day window and 34% with a seven-day window.
Analytics Tooling & Instrumentation · multiple choice · medium · 6 min
Write the instrumentation plan for a new feature
A saved-searches feature ships in three weeks and has no tracking yet.
Analytics Tooling & Instrumentation · scenario · medium · 15 min
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