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8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
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73 questions · page 1 of 4
Should we launch an annual plan?
Structure an ambiguous pricing question.
Written case · Structure · 18 min · Medium
Analytics Case & Communication · Original Uplift question
Decompose weekly active teams
Break a north-star metric into multiplicative drivers.
Written case · Metrics · 18 min · Medium
Product Analytics & Metrics · Original Uplift question
Signups dropped 18% overnight
ProRun a segment-first root cause investigation.
Written case · Diagnosis · 20 min · Hard
Product Analytics & Metrics · Original Uplift question
A confounded coupon coefficient
ProExplain a positive coefficient that cannot be causal.
Written case · Regression · Python · 15 min · Medium
Statistics & Inference · Original Uplift question
Design metrics for a checkout redesign
ProChoose primary, secondary and guardrail metrics and defend them.
Written case · Guardrails · 20 min · Medium
Experimentation & A/B Testing · Original Uplift question
Write the flat-result readout
ProDraft the actual paragraph, not the outline.
Written case · Writeup · 15 min · Hard
Analytics Case & Communication · Original Uplift question
Success metrics for an in-app AI assistant
Define the metrics that decide whether an AI assistant ships.
Written case · Metrics · 15 min · Medium
Product Management · Original Uplift question
Diagnose stalled team activation
ProWalk a project-management tool activation cliff end to end.
Written case · Product sense · 20 min · Medium
Product Management · Original Uplift question
Incrementality test for brand search spend
ProProve whether brand search ads add sales or harvest them.
Written case · Site · 20 min · Medium
Digital & Marketing Analytics · Original Uplift question
Metrics to judge a support agent rollout
Choose the scoreboard for an AI support agent.
Written case · Product metrics · 15 min · Medium
AI Agents & Automation · Original Uplift question
Demo-day agent, churning users
ProDiagnose why a high-scoring agent loses real users.
Written case · Evaluation · Python · 20 min · Medium
AI Agents & Automation · Original Uplift question
Why user-level randomization breaks in a marketplace
ProYou want to test a new driver incentive at Uber.
Written case · Interference marketplaces · 20 min · Hard
Experimentation & A/B Testing · Company-context scenario
They want to ship despite a null result
Your A/B test came back flat (no significant effect).
Written case · Stakeholder management · 15 min · Medium
Analytics Case & Communication · Company-context scenario
Explain a p-value to a non-technical exec
A VP asks 'what does p = 0.03 actually mean?' Explain it correctly in plain language, and state clearly what it does NOT mean.
Written case · Communicating stats · 8 min · Medium
Statistics & Inference · Company-context scenario
Reddit traffic is down 5%
Reddit's traffic went down 5%.
Written case · Diagnosis · 18 min · Medium
Product Analytics & Metrics · Reported interview question
Estimate daily rideshare trips in Chicago
Estimate the number of rideshare trips (Uber + Lyft) taken in the city of Chicago on a typical weekday.
Written case · Estimation · 15 min · Medium
Product Management · Company-context scenario
Facebook third-party login down 2% WoW
ProFacebook third-party login (using your FB account to sign into other apps) is declining 2% week over week.
Written case · Diagnosis · 18 min · Medium
Product Analytics & Metrics · Reported interview question
Risks of using an LLM to grade your agent
ProYour team uses a strong LLM to automatically grade your agent's outputs ('LLM-as-judge') at scale.
Written case · Evaluation · 15 min · Medium
AI Agents & Automation · Company-context scenario
How would you improve Google Maps?
ProHow would you improve Google Maps?
Written case · Product sense · 20 min · Medium
Product Management · Reported interview question
Prove paid social is actually incremental
ProYour paid social campaigns report a 4x ROAS from the ad platform's attribution.
Written case · Attribution · 20 min · Hard
Digital & Marketing Analytics · Company-context scenario
Two dashboards, two different numbers
ProFinance's dashboard says last month's revenue was $2.1M; the product team's dashboard says $2.4M for the same metric and period.
Written case · Data trust · 15 min · Medium
Analytics Case & Communication · Company-context scenario
Success metrics for Facebook Marketplace
You just launched a feature in Facebook Marketplace.
Written case · Metrics · 15 min · Medium
Product Management · Company-context scenario
'Can you pull engagement for me?'
A PM Slacks you: 'Can you pull engagement numbers for me?' with no other context.
Written case · Structure · 10 min · Easy
Analytics Case & Communication · Original Uplift question
Measure the success of YouTube Shorts
How would you measure the success of YouTube Shorts?
Written case · Measuring impact · 15 min · Medium
Product Analytics & Metrics · Reported interview question