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8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
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Tool
20 questions
Ranking four features with RICE
Order a backlog using reach, impact, confidence and effort.
Quick check · Prioritization · 7 min · Easy
Product Management · Original Uplift question
Success metrics for an in-app AI assistant
Define the metrics that decide whether an AI assistant ships.
Written case · Metrics · 15 min · Medium
Product Management · Original Uplift question
Diagnose stalled team activation
ProWalk a project-management tool activation cliff end to end.
Written case · Product sense · 20 min · Medium
Product Management · Original Uplift question
Net revenue retention from monthly MRR
Compute NRR from expansion, contraction and churn.
Calculation · Metrics · 6 min · Easy
Product Management · Original Uplift question
Estimate daily rideshare trips in Chicago
Estimate the number of rideshare trips (Uber + Lyft) taken in the city of Chicago on a typical weekday.
Written case · Estimation · 15 min · Medium
Product Management · Company-context scenario
How would you improve Google Maps?
ProHow would you improve Google Maps?
Written case · Product sense · 20 min · Medium
Product Management · Reported interview question
Success metrics for Facebook Marketplace
You just launched a feature in Facebook Marketplace.
Written case · Metrics · 15 min · Medium
Product Management · Company-context scenario
Spotting the vanity metric
A growth team celebrates that 'total registered users crossed 10 million.' Why might a PM push back on using this as the headline success metric?
Quick check · Metrics · 5 min · Easy
Product Management · Company-context scenario
You can only ship one of three features
ProYou have engineering capacity for exactly one of three proposed features this quarter.
Written case · Prioritization · 15 min · Medium
Product Management · Company-context scenario
Signups up, retention down — ship it?
ProA proposed change (aggressive signup prompts) boosts new signups by 20% in a test, but Day-30 retention of those users drops.
Written case · Product sense · 15 min · Medium
Product Management · Company-context scenario
Estimate daily storage for YouTube uploads
ProEstimate how much new storage (in terabytes or petabytes) YouTube needs per day just for newly uploaded video.
Written case · Estimation · 15 min · Hard
Product Management · Company-context scenario
How would you test a price increase?
ProLeadership wants to raise the subscription price by $2/month.
Written case · Experiment design for pms · 20 min · Hard
Product Management · Company-context scenario
Improve Google Maps for daily commuters
ProHow would you improve Google Maps for daily commuters?
Written case · Product sense · 20 min · Medium
Product Management · Reported at Google
Search relevance gains but pages slow down
ProA new Amazon search feature improves an offline relevance metric by 10% but adds two seconds to result-page load time.
Written case · Prioritization · 20 min · Hard
Product Management · Reported at Amazon
Launch Uber in a new city
ProYou are responsible for launching Uber rides in a new city.
Written case · Product sense · 25 min · Hard
Product Management · Reported at Uber
Ads or People You May Know?
ProA Facebook feed slot can show either an additional ad or a People You May Know recommendation.
Written case · Prioritization · 18 min · Medium
Product Management · Reported at Meta
Measure Facebook Save
What metrics would you use to measure the success of Facebook's Save feature?
Written case · Metrics · 15 min · Medium
Product Management · Reported at Meta
Respond to a request to raise velocity 20%
A director asks the team to raise story-point velocity by 20% next quarter.
Quick check · Tooling · Jira · 5 min · Easy
Product Management · Original Uplift question
Fix three different active-customer numbers
ProSales, finance, and product each report a different active-customer count from the same warehouse.
Quick check · Tooling · Looker / Tableau / Power BI · 6 min · Medium
Product Management · Original Uplift question
Rebuild an executive dashboard nobody reads
The weekly executive dashboard has 24 charts and no readers.
Written case · Tooling · Looker / Tableau / Power BI · 15 min · Medium
Product Management · Original Uplift question