multiple choice

Explain the GA4 data model to a stakeholder

Digital & Marketing Analytics · Google Analytics 4 · easy · Original Uplift question · Google Analytics 4 · 5 min

A stakeholder used to Universal Analytics asks why GA4 seems to treat everything as an event and why familiar session metrics look different. Which statement is accurate?

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Picks the option the reasoning in the prompt supports

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Original Uplift question based on a common interview pattern.

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A. GA4 uses one event-based model: every interaction, including page views and purchases, is an event with parameters, and session metrics are derived from those eventsB. GA4 stores separate hit types for page views, events, and transactions, the same as Universal AnalyticsC. GA4 records only conversions and models everything elseD. GA4 sessions never expire, so session metrics are not comparable

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Explain the GA4 data model to a stakeholder

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