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8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
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32 questions · page 1 of 2
Ordering an executive readout
Choose the right first line for a results email.
Quick check · Writeup · 5 min · Easy
Analytics Case & Communication · Original Uplift question
Why peeking inflates false positives
Explain the statistical cost of checking results daily.
Quick check · Readout · 5 min · Easy
Experimentation & A/B Testing · Original Uplift question
Effect of halving the MDE
Reason about the sample size / MDE relationship.
Calculation · Intervals · 5 min · Easy
Statistics & Inference · Original Uplift question
Choosing the fact table grain
Pick the right grain for an order-line fact table.
Quick check · Modeling · dbt · 6 min · Easy
SQL & Data Modeling · Original Uplift question
Ranking four features with RICE
Order a backlog using reach, impact, confidence and effort.
Quick check · Prioritization · 7 min · Easy
Product Management · Original Uplift question
Net revenue retention from monthly MRR
Compute NRR from expansion, contraction and churn.
Calculation · Metrics · 6 min · Easy
Product Management · Original Uplift question
Why last-click flatters brand search
Identify the bias in last-click attribution.
Quick check · Attribution · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Blended ROAS from spend and revenue
Compute blended return on ad spend.
Calculation · Campaigns · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Catching agent regressions before release
Prevent shipped updates from breaking tasks that used to work.
Quick check · Evaluation · 6 min · Easy
AI Agents & Automation · Original Uplift question
Cost per resolved ticket for an AI agent
Compute unit economics for an AI support agent.
Calculation · Product metrics · 5 min · Easy
AI Agents & Automation · Original Uplift question
What the Central Limit Theorem lets you do
Why does the Central Limit Theorem matter for A/B testing, where the underlying metric (e.g.
Quick check · Foundations · 6 min · Easy
Statistics & Inference · Company-context scenario
Big week-1 lift that fades to zero
A redesigned button shows +8% engagement in week 1, but by week 4 treatment and control are indistinguishable.
Quick check · Readout · 5 min · Easy
Experimentation & A/B Testing · Company-context scenario
'Can you pull engagement for me?'
A PM Slacks you: 'Can you pull engagement numbers for me?' with no other context.
Written case · Structure · 10 min · Easy
Analytics Case & Communication · Original Uplift question
Type I vs Type II error trade-off
A medical screening test is being tuned.
Quick check · Intervals · 5 min · Easy
Statistics & Inference · Company-context scenario
Is the LTV:CAC healthy
A SaaS product has customer lifetime value (LTV) of $900 and customer acquisition cost (CAC) of $300.
Calculation · Unit economics · 5 min · Easy
Digital & Marketing Analytics · Company-context scenario
Spotting the vanity metric
A growth team celebrates that 'total registered users crossed 10 million.' Why might a PM push back on using this as the headline success metric?
Quick check · Metrics · 5 min · Easy
Product Management · Company-context scenario
The returning-planes problem
In WWII, analysts studied bullet holes on planes that RETURNED from missions and proposed armoring the most-hit areas.
Quick check · Bias · 5 min · Easy
Statistics & Inference · Company-context scenario
What goes in the first line of a readout
You're writing a results email to executives about an experiment.
Quick check · Writeup · 5 min · Easy
Analytics Case & Communication · Company-context scenario
Which success metric reflects the user's experience
An agent solves 70% of tasks on the first attempt and 90% within three attempts.
Quick check · Product metrics · 6 min · Easy
AI Agents & Automation · Company-context scenario
When the mean misleads
You report 'average revenue per user = $50' but leadership is confused because almost no one spends near $50.
Quick check · Descriptive stats · 5 min · Easy
Statistics & Inference · Company-context scenario
Choose the right approval boundary
A finance agent can read invoices, prepare payments, and submit them to the bank.
Quick check · Product metrics · 7 min · Easy
AI Agents & Automation · Reported interview question
Spot a novelty effect in a VR interface test
A new VR interface lifts daily use by 18% in days 1–3, 7% in days 4–7, and 0% in days 8–21.
Quick check · Readout · 7 min · Easy
Experimentation & A/B Testing · Reported at Meta
Expected cost of a rider coupon
Lyft gives a $5 coupon to 20,000 riders.
Calculation · Campaigns · 8 min · Easy
Digital & Marketing Analytics · Reported at Lyft
Respond when a stakeholder wants a predetermined answer
A senior stakeholder says, 'We already know the campaign worked.
Written case · Writeup · 10 min · Easy
Analytics Case & Communication · Reported interview question