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8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
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Tool
21 questions
Decompose weekly active teams
Break a north-star metric into multiplicative drivers.
Written case · Metrics · 18 min · Medium
Product Analytics & Metrics · Original Uplift question
Reading a flattening retention curve
Interpret a curve that flattens above zero.
Quick check · Retention · Amplitude · 6 min · Medium
Product Analytics & Metrics · Original Uplift question
Signups dropped 18% overnight
ProRun a segment-first root cause investigation.
Written case · Diagnosis · 20 min · Hard
Product Analytics & Metrics · Original Uplift question
Reddit traffic is down 5%
Reddit's traffic went down 5%.
Written case · Diagnosis · 18 min · Medium
Product Analytics & Metrics · Reported interview question
Facebook third-party login down 2% WoW
ProFacebook third-party login (using your FB account to sign into other apps) is declining 2% week over week.
Written case · Diagnosis · 18 min · Medium
Product Analytics & Metrics · Reported interview question
Measure the success of YouTube Shorts
How would you measure the success of YouTube Shorts?
Written case · Measuring impact · 15 min · Medium
Product Analytics & Metrics · Reported interview question
Measure the success of Snap Map
How would you measure the success of Snap Map (the map showing friends' locations and activity)?
Written case · Measuring impact · 15 min · Medium
Product Analytics & Metrics · Reported interview question
A metric for 'sense of community' in Facebook Groups
ProWhat metrics would you track to determine a sense of community within Facebook Groups?
Written case · Metrics · 18 min · Medium
Product Analytics & Metrics · Reported interview question
Metrics after a user follows a new page
What metrics would you track after a user follows a new page on LinkedIn, and why?
Written case · Metrics for pms · 12 min · Medium
Product Analytics & Metrics · Reported interview question
Skype DAU fell 4% when it should have risen
ProAt the start of the Covid-19 pandemic, Microsoft expected Skype daily active users to rise.
Written case · Diagnosis · 18 min · Hard
Product Analytics & Metrics · Reported interview question
Metrics for the success of an Instagram ad
What metrics would you use to measure the success of an Instagram ad?
Written case · Measuring impact · 12 min · Medium
Product Analytics & Metrics · Reported interview question
A retention curve that smiles
Your retention curve declines for the first few months, then ticks upward again later (a 'smile' shape).
Quick check · Retention · 6 min · Medium
Product Analytics & Metrics · Original Uplift question
Choose a north-star metric for Spotify
ProPropose a single north-star metric for Spotify and decompose it into a metric tree.
Written case · Metrics · 20 min · Hard
Product Analytics & Metrics · Original Uplift question
Measure the health of a Facebook Group
You own analytics for Facebook Groups.
Written case · Metrics · 18 min · Medium
Product Analytics & Metrics · Reported at Meta
Evaluate engagement of new users
A consumer app acquired 100,000 new users last month.
Written case · Retention · 16 min · Medium
Product Analytics & Metrics · Reported interview question
High bounce and short sessions on Meta mobile
ProMeta's mobile app suddenly shows higher bounce rate and lower session duration.
Written case · Diagnosis · 22 min · Hard
Product Analytics & Metrics · Reported at Meta
Does marketplace audio chat improve outcomes?
ProA marketplace adds optional audio chat between buyers and sellers.
Written case · Metrics · 18 min · Medium
Product Analytics & Metrics · Reported at Meta
Choose the honest activation metric
An onboarding change raises the percentage of signups completing setup from 40% to 60%, but the number of users completing the product's core action within seven days is unchanged and D28 retention is unchanged.
Quick check · Retention · 6 min · Easy
Product Analytics & Metrics · Reported interview question
Model a share action in your event taxonomy
Sharing can go to five destinations and the team is deciding how to instrument it.
Quick check · Tooling · Amplitude / Mixpanel · 5 min · Easy
Product Analytics & Metrics · Original Uplift question
Read two funnel numbers for the same funnel
ProCheckout conversion reads 22% with a one-day window and 34% with a seven-day window.
Quick check · Tooling · Amplitude / Mixpanel · 6 min · Medium
Product Analytics & Metrics · Original Uplift question
Write the instrumentation plan for a new feature
A saved-searches feature ships in three weeks and has no tracking yet.
Written case · Tooling · Amplitude / Mixpanel · 15 min · Medium
Product Analytics & Metrics · Original Uplift question