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8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
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14 questions
Should we launch an annual plan?
Structure an ambiguous pricing question.
Written case · Structure · 18 min · Medium
Analytics Case & Communication · Original Uplift question
Ordering an executive readout
Choose the right first line for a results email.
Quick check · Writeup · 5 min · Easy
Analytics Case & Communication · Original Uplift question
Write the flat-result readout
ProDraft the actual paragraph, not the outline.
Written case · Writeup · 15 min · Hard
Analytics Case & Communication · Original Uplift question
They want to ship despite a null result
Your A/B test came back flat (no significant effect).
Written case · Stakeholder management · 15 min · Medium
Analytics Case & Communication · Company-context scenario
Two dashboards, two different numbers
ProFinance's dashboard says last month's revenue was $2.1M; the product team's dashboard says $2.4M for the same metric and period.
Written case · Data trust · 15 min · Medium
Analytics Case & Communication · Company-context scenario
'Can you pull engagement for me?'
A PM Slacks you: 'Can you pull engagement numbers for me?' with no other context.
Written case · Structure · 10 min · Easy
Analytics Case & Communication · Original Uplift question
A skeptical marketing lead and a 'winning' test
ProA marketing lead ran an email A/B test, saw the variant get a higher open rate, and wants to declare it the winner and roll it out.
Written case · Communicating stats · 12 min · Medium
Analytics Case & Communication · Company-context scenario
What goes in the first line of a readout
You're writing a results email to executives about an experiment.
Quick check · Writeup · 5 min · Easy
Analytics Case & Communication · Company-context scenario
'Just slice it until something's significant'
ProA stakeholder is disappointed the headline result was flat and asks you to 'slice the data by every segment until you find something significant...
Written case · Analytical integrity · 12 min · Medium
Analytics Case & Communication · Company-context scenario
Explain a p-value without misleading
An engineer asks: 'The experiment's p-value is 0.03.
Written case · Writeup · 12 min · Medium
Analytics Case & Communication · Reported at Amazon
Convince stakeholders to test an Eats promotion
ProUber Eats stakeholders want to judge a new discount by comparing customers who redeem it with customers who do not.
Written case · Structure · 22 min · Hard
Analytics Case & Communication · Reported at Uber
Write the decision from a failed experiment
ProA six-week onboarding experiment estimated +0.3 percentage points on activation with a 95% confidence interval of -0.4 to +1.0 points.
Written case · Writeup · 15 min · Medium
Analytics Case & Communication · Reported interview question
Choose Dashers for two new cities
DoorDash is launching in dense New York City and lower-density Charlotte.
Written case · Structure · 18 min · Medium
Analytics Case & Communication · Reported at DoorDash
Respond when a stakeholder wants a predetermined answer
A senior stakeholder says, 'We already know the campaign worked.
Written case · Writeup · 10 min · Easy
Analytics Case & Communication · Reported interview question