Uplift

scenario

Metrics for the success of an Instagram ad

Product Analytics & Metrics · Measuring Impact · medium · Reported interview question · 12 min

What metrics would you use to measure the success of an Instagram ad? Consider all three sides: advertiser, user, and Instagram.

Evaluation criteria

  • States a clear recommendation
  • Supports it with the right metrics or test design
  • Names the trade-offs and risks

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Source

Adapted from a publicly reported interview question on StrataScratch.

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