Uplift

scenario

Evaluate engagement of new users

Product Analytics & Metrics · Retention & Activation · medium · Reported interview question · 16 min

A consumer app acquired 100,000 new users last month. The growth team asks whether these users are engaged. Define engagement without relying on a single vanity metric, design the cohort analysis, and state what result would trigger a product intervention.

Evaluation criteria

  • States a clear recommendation
  • Supports it with the right metrics or test design
  • Names the trade-offs and risks

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Source

Adapted from a publicly reported interview question on StrataScratch(opens in a new tab).

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