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8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
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29 questions · page 1 of 2
Should we launch an annual plan?
Structure an ambiguous pricing question.
Written case · Structure · 18 min · Medium
Analytics Case & Communication · Original Uplift question
Decompose weekly active teams
Break a north-star metric into multiplicative drivers.
Written case · Metrics · 18 min · Medium
Product Analytics & Metrics · Original Uplift question
Success metrics for an in-app AI assistant
Define the metrics that decide whether an AI assistant ships.
Written case · Metrics · 15 min · Medium
Product Management · Original Uplift question
Metrics to judge a support agent rollout
Choose the scoreboard for an AI support agent.
Written case · Product metrics · 15 min · Medium
AI Agents & Automation · Original Uplift question
They want to ship despite a null result
Your A/B test came back flat (no significant effect).
Written case · Stakeholder management · 15 min · Medium
Analytics Case & Communication · Company-context scenario
Explain a p-value to a non-technical exec
A VP asks 'what does p = 0.03 actually mean?' Explain it correctly in plain language, and state clearly what it does NOT mean.
Written case · Communicating stats · 8 min · Medium
Statistics & Inference · Company-context scenario
Reddit traffic is down 5%
Reddit's traffic went down 5%.
Written case · Diagnosis · 18 min · Medium
Product Analytics & Metrics · Reported interview question
Estimate daily rideshare trips in Chicago
Estimate the number of rideshare trips (Uber + Lyft) taken in the city of Chicago on a typical weekday.
Written case · Estimation · 15 min · Medium
Product Management · Company-context scenario
Success metrics for Facebook Marketplace
You just launched a feature in Facebook Marketplace.
Written case · Metrics · 15 min · Medium
Product Management · Company-context scenario
'Can you pull engagement for me?'
A PM Slacks you: 'Can you pull engagement numbers for me?' with no other context.
Written case · Structure · 10 min · Easy
Analytics Case & Communication · Original Uplift question
Measure the success of YouTube Shorts
How would you measure the success of YouTube Shorts?
Written case · Measuring impact · 15 min · Medium
Product Analytics & Metrics · Reported interview question
Measure the success of Snap Map
How would you measure the success of Snap Map (the map showing friends' locations and activity)?
Written case · Measuring impact · 15 min · Medium
Product Analytics & Metrics · Reported interview question
Metrics after a user follows a new page
What metrics would you track after a user follows a new page on LinkedIn, and why?
Written case · Metrics for pms · 12 min · Medium
Product Analytics & Metrics · Reported interview question
Metrics for the success of an Instagram ad
What metrics would you use to measure the success of an Instagram ad?
Written case · Measuring impact · 12 min · Medium
Product Analytics & Metrics · Reported interview question
A PM wants to ship the moment p < 0.05
A PM watches the experiment dashboard daily and wants to ship as soon as it crosses p < 0.05.
Written case · Readout · 12 min · Medium
Experimentation & A/B Testing · Company-context scenario
Measure the health of a Facebook Group
You own analytics for Facebook Groups.
Written case · Metrics · 18 min · Medium
Product Analytics & Metrics · Reported at Meta
Explain a p-value without misleading
An engineer asks: 'The experiment's p-value is 0.03.
Written case · Writeup · 12 min · Medium
Analytics Case & Communication · Reported at Amazon
Design an AI travel-itinerary assistant
As the product manager at Booking.com, design a generative-AI assistant that creates personalized travel itineraries using destination, activity, and accommodation preferences.
Written case · Product metrics · 20 min · Medium
AI Agents & Automation · Reported at Booking.com
Measure an email campaign's success
Airbnb sends a destination-inspiration email to eligible travelers.
Written case · Campaigns · 16 min · Medium
Digital & Marketing Analytics · Reported at Airbnb
Evaluate engagement of new users
A consumer app acquired 100,000 new users last month.
Written case · Retention · 16 min · Medium
Product Analytics & Metrics · Reported interview question
Inference with severely skewed revenue
Customer revenue is zero for many users and has a very long right tail.
Written case · Regression · 15 min · Medium
Statistics & Inference · Reported interview question
Test a new shoppable-ad ranking model
Meta has a new ranking model for shoppable-feed ads.
Written case · Design · 20 min · Medium
Experimentation & A/B Testing · Reported at Meta
Choose Dashers for two new cities
DoorDash is launching in dense New York City and lower-density Charlotte.
Written case · Structure · 18 min · Medium
Analytics Case & Communication · Reported at DoorDash
Measure Facebook Save
What metrics would you use to measure the success of Facebook's Save feature?
Written case · Metrics · 15 min · Medium
Product Management · Reported at Meta