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8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
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15 questions
Decompose weekly active teams
Break a north-star metric into multiplicative drivers.
Written case · Metrics · 18 min · Medium
Product Analytics & Metrics · Original Uplift question
Reading a flattening retention curve
Interpret a curve that flattens above zero.
Quick check · Retention · Amplitude · 6 min · Medium
Product Analytics & Metrics · Original Uplift question
Reddit traffic is down 5%
Reddit's traffic went down 5%.
Written case · Diagnosis · 18 min · Medium
Product Analytics & Metrics · Reported interview question
Facebook third-party login down 2% WoW
ProFacebook third-party login (using your FB account to sign into other apps) is declining 2% week over week.
Written case · Diagnosis · 18 min · Medium
Product Analytics & Metrics · Reported interview question
Measure the success of YouTube Shorts
How would you measure the success of YouTube Shorts?
Written case · Measuring impact · 15 min · Medium
Product Analytics & Metrics · Reported interview question
Measure the success of Snap Map
How would you measure the success of Snap Map (the map showing friends' locations and activity)?
Written case · Measuring impact · 15 min · Medium
Product Analytics & Metrics · Reported interview question
A metric for 'sense of community' in Facebook Groups
ProWhat metrics would you track to determine a sense of community within Facebook Groups?
Written case · Metrics · 18 min · Medium
Product Analytics & Metrics · Reported interview question
Metrics after a user follows a new page
What metrics would you track after a user follows a new page on LinkedIn, and why?
Written case · Metrics for pms · 12 min · Medium
Product Analytics & Metrics · Reported interview question
Metrics for the success of an Instagram ad
What metrics would you use to measure the success of an Instagram ad?
Written case · Measuring impact · 12 min · Medium
Product Analytics & Metrics · Reported interview question
A retention curve that smiles
Your retention curve declines for the first few months, then ticks upward again later (a 'smile' shape).
Quick check · Retention · 6 min · Medium
Product Analytics & Metrics · Original Uplift question
Measure the health of a Facebook Group
You own analytics for Facebook Groups.
Written case · Metrics · 18 min · Medium
Product Analytics & Metrics · Reported at Meta
Evaluate engagement of new users
A consumer app acquired 100,000 new users last month.
Written case · Retention · 16 min · Medium
Product Analytics & Metrics · Reported interview question
Does marketplace audio chat improve outcomes?
ProA marketplace adds optional audio chat between buyers and sellers.
Written case · Metrics · 18 min · Medium
Product Analytics & Metrics · Reported at Meta
Read two funnel numbers for the same funnel
ProCheckout conversion reads 22% with a one-day window and 34% with a seven-day window.
Quick check · Tooling · Amplitude / Mixpanel · 6 min · Medium
Product Analytics & Metrics · Original Uplift question
Write the instrumentation plan for a new feature
A saved-searches feature ships in three weeks and has no tracking yet.
Written case · Tooling · Amplitude / Mixpanel · 15 min · Medium
Product Analytics & Metrics · Original Uplift question