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8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
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73 questions · page 2 of 4
Build a golden evaluation set for an agent
ProYou're standing up evaluation for a new AI coding/support agent.
Written case · Evaluation · 15 min · Medium
AI Agents & Automation · Company-context scenario
A skeptical marketing lead and a 'winning' test
ProA marketing lead ran an email A/B test, saw the variant get a higher open rate, and wants to declare it the winner and roll it out.
Written case · Communicating stats · 12 min · Medium
Analytics Case & Communication · Company-context scenario
Measure the success of Snap Map
How would you measure the success of Snap Map (the map showing friends' locations and activity)?
Written case · Measuring impact · 15 min · Medium
Product Analytics & Metrics · Reported interview question
Guardrails for a checkout change
ProYou're testing a one-click checkout that you expect to raise conversion.
Written case · Guardrails · 15 min · Medium
Experimentation & A/B Testing · Company-context scenario
You can only ship one of three features
ProYou have engineering capacity for exactly one of three proposed features this quarter.
Written case · Prioritization · 15 min · Medium
Product Management · Company-context scenario
A metric for 'sense of community' in Facebook Groups
ProWhat metrics would you track to determine a sense of community within Facebook Groups?
Written case · Metrics · 18 min · Medium
Product Analytics & Metrics · Reported interview question
The scoreboard for a customer-facing agent
ProYou launched an AI agent that can take actions (issue refunds, change orders) for customers.
Written case · Product metrics · 15 min · Medium
AI Agents & Automation · Company-context scenario
Measure a brand campaign with no direct conversions
ProMarketing runs a $5M brand awareness campaign (TV + video) with no direct-response call to action.
Written case · Site · 15 min · Medium
Digital & Marketing Analytics · Company-context scenario
'Just slice it until something's significant'
ProA stakeholder is disappointed the headline result was flat and asks you to 'slice the data by every segment until you find something significant...
Written case · Analytical integrity · 12 min · Medium
Analytics Case & Communication · Company-context scenario
Signups up, retention down — ship it?
ProA proposed change (aggressive signup prompts) boosts new signups by 20% in a test, but Day-30 retention of those users drops.
Written case · Product sense · 15 min · Medium
Product Management · Company-context scenario
Metrics after a user follows a new page
What metrics would you track after a user follows a new page on LinkedIn, and why?
Written case · Metrics for pms · 12 min · Medium
Product Analytics & Metrics · Reported interview question
Is this campaign's traffic real
ProA display campaign suddenly shows a huge spike in clicks and traffic but flat conversions.
Written case · Campaigns · 15 min · Medium
Digital & Marketing Analytics · Company-context scenario
Estimate daily storage for YouTube uploads
ProEstimate how much new storage (in terabytes or petabytes) YouTube needs per day just for newly uploaded video.
Written case · Estimation · 15 min · Hard
Product Management · Company-context scenario
Skype DAU fell 4% when it should have risen
ProAt the start of the Covid-19 pandemic, Microsoft expected Skype daily active users to rise.
Written case · Diagnosis · 18 min · Hard
Product Analytics & Metrics · Reported interview question
How would you test a price increase?
ProLeadership wants to raise the subscription price by $2/month.
Written case · Experiment design for pms · 20 min · Hard
Product Management · Company-context scenario
Metrics for the success of an Instagram ad
What metrics would you use to measure the success of an Instagram ad?
Written case · Measuring impact · 12 min · Medium
Product Analytics & Metrics · Reported interview question
Choose the OEC for a homepage change
ProYou're testing a new homepage row on Netflix.
Written case · Guardrails · 15 min · Medium
Experimentation & A/B Testing · Company-context scenario
A PM wants to ship the moment p < 0.05
A PM watches the experiment dashboard daily and wants to ship as soon as it crosses p < 0.05.
Written case · Readout · 12 min · Medium
Experimentation & A/B Testing · Company-context scenario
Choose a north-star metric for Spotify
ProPropose a single north-star metric for Spotify and decompose it into a metric tree.
Written case · Metrics · 20 min · Hard
Product Analytics & Metrics · Original Uplift question
Measure an Instagram subway campaign
ProInstagram plans a display campaign in New York City subway stations.
Written case · Attribution · 18 min · Medium
Digital & Marketing Analytics · Reported at Meta
Measure the health of a Facebook Group
You own analytics for Facebook Groups.
Written case · Metrics · 18 min · Medium
Product Analytics & Metrics · Reported at Meta
Improve Google Maps for daily commuters
ProHow would you improve Google Maps for daily commuters?
Written case · Product sense · 20 min · Medium
Product Management · Reported at Google
Measure surge pricing's effect on driver retention
ProUber is considering a surge-pricing policy that changes marketplace conditions for every driver and rider in a zone.
Written case · Design · 25 min · Hard
Experimentation & A/B Testing · Reported at Uber
Explain a p-value without misleading
An engineer asks: 'The experiment's p-value is 0.03.
Written case · Writeup · 12 min · Medium
Analytics Case & Communication · Reported at Amazon