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8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
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84 questions · page 4 of 4
Choose between a prop and an eVar
Stakeholders want to know which internal search term a shopper used before an order placed several pages later.
Quick check · Adobe analytics · Adobe Analytics · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Model a share action in your event taxonomy
Sharing can go to five destinations and the team is deciding how to instrument it.
Quick check · Tooling · Amplitude / Mixpanel · 5 min · Easy
Product Analytics & Metrics · Original Uplift question
Respond to a request to raise velocity 20%
A director asks the team to raise story-point velocity by 20% next quarter.
Quick check · Tooling · Jira · 5 min · Easy
Product Management · Original Uplift question
Explain channel counts that do not add up
Channel rows for unique visitors sum to more than the report total for the same period.
Quick check · Adobe analytics · Adobe Analytics · 6 min · Medium
Digital & Marketing Analytics · Original Uplift question
Write the instrumentation plan for a new feature
A saved-searches feature ships in three weeks and has no tracking yet.
Written case · Tooling · Amplitude / Mixpanel · 15 min · Medium
Product Analytics & Metrics · Original Uplift question
Rebuild an executive dashboard nobody reads
The weekly executive dashboard has 24 charts and no readers.
Written case · Tooling · Looker / Tableau / Power BI · 15 min · Medium
Product Management · Original Uplift question
Read the occurrences metric honestly
A stakeholder reads occurrences next to internal search terms as the number of people who searched.
Quick check · Adobe analytics · Adobe Analytics · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Diagnose a page-view drop after a tag release
Adobe Analytics page views fall 35% overnight after a tag release while backend orders stay flat.
Written case · Adobe analytics · Adobe Analytics · 15 min · Medium
Digital & Marketing Analytics · Original Uplift question
Choose the right Adobe Target activity type
Marketing wants a clean read on which of three homepage heroes drives the most subscriptions.
Quick check · Testing personalization · Adobe Target · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Explain the GA4 data model to a stakeholder
A stakeholder moving from Universal Analytics asks why everything in GA4 looks like an event.
Quick check · Google analytics · Google Analytics 4 · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Count sessions after a long pause
A visitor reads for 40 minutes with no interaction, then clicks a link.
Quick check · Google analytics · Google Analytics 4 · 6 min · Medium
Digital & Marketing Analytics · Original Uplift question
Reconcile GA4 purchases with the order table
GA4 reports 30% fewer purchases than the order table for the same week.
Written case · Google analytics · Google Analytics 4 · 15 min · Medium
Digital & Marketing Analytics · Original Uplift question