multiple choice

Choose between a prop and an eVar

Digital & Marketing Analytics · Adobe Analytics · easy · Original Uplift question · Adobe Analytics · 5 min

You are instrumenting an Adobe Analytics report for a retail site. Stakeholders want to know which internal search term a shopper used before an order, even when the order happens several pages or a later visit. Which variable setup fits best?

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Picks the option the reasoning in the prompt supports

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Original Uplift question based on a common interview pattern.

Your answer

A. A prop, because props carry through the rest of the visit and attach to revenueB. An eVar with a suitable expiration and allocation, so the value persists past the hit and can be credited to the later orderC. A success event, because orders are already tracked as an eventD. A classification on the page name, so search terms roll up under the search page

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Choose between a prop and an eVar

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Your answer

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