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8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
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32 questions · page 2 of 2
Choose the honest activation metric
An onboarding change raises the percentage of signups completing setup from 40% to 60%, but the number of users completing the product's core action within seven days is unchanged and D28 retention is unchanged.
Quick check · Retention · 6 min · Easy
Product Analytics & Metrics · Reported interview question
Control four confirmatory tests
A product experiment has four equally important confirmatory metrics.
Quick check · Intervals · 7 min · Easy
Statistics & Inference · Reported interview question
Choose between a prop and an eVar
Stakeholders want to know which internal search term a shopper used before an order placed several pages later.
Quick check · Adobe analytics · Adobe Analytics · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Model a share action in your event taxonomy
Sharing can go to five destinations and the team is deciding how to instrument it.
Quick check · Tooling · Amplitude / Mixpanel · 5 min · Easy
Product Analytics & Metrics · Original Uplift question
Respond to a request to raise velocity 20%
A director asks the team to raise story-point velocity by 20% next quarter.
Quick check · Tooling · Jira · 5 min · Easy
Product Management · Original Uplift question
Read the occurrences metric honestly
A stakeholder reads occurrences next to internal search terms as the number of people who searched.
Quick check · Adobe analytics · Adobe Analytics · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Choose the right Adobe Target activity type
Marketing wants a clean read on which of three homepage heroes drives the most subscriptions.
Quick check · Testing personalization · Adobe Target · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Explain the GA4 data model to a stakeholder
A stakeholder moving from Universal Analytics asks why everything in GA4 looks like an event.
Quick check · Google analytics · Google Analytics 4 · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question