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8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
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7 questions
Blended ROAS from spend and revenue
Compute blended return on ad spend.
Calculation · Campaigns · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Cost per acquisition by channel
ProAggregate campaign spend into per-channel CPA and rank it.
Live SQL · Campaigns · PostgreSQL · 15 min · Medium
Digital & Marketing Analytics · Original Uplift question
ROAS looks great, is the campaign profitable
A campaign spent $10,000 and drove $40,000 in revenue (ROAS = 4).
Calculation · Campaigns · 6 min · Medium
Digital & Marketing Analytics · Company-context scenario
Is this campaign's traffic real
ProA display campaign suddenly shows a huge spike in clicks and traffic but flat conversions.
Written case · Campaigns · 15 min · Medium
Digital & Marketing Analytics · Company-context scenario
Measure an email campaign's success
Airbnb sends a destination-inspiration email to eligible travelers.
Written case · Campaigns · 16 min · Medium
Digital & Marketing Analytics · Reported at Airbnb
Surface promotions that need attention
ProTarget runs hundreds of promotions across channels.
Written case · Campaigns · 18 min · Medium
Digital & Marketing Analytics · Reported at Target
Expected cost of a rider coupon
Lyft gives a $5 coupon to 20,000 riders.
Calculation · Campaigns · 8 min · Easy
Digital & Marketing Analytics · Reported at Lyft