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8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
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6 questions
Why last-click flatters brand search
Identify the bias in last-click attribution.
Quick check · Attribution · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Which attribution model over-credits early touchpoints
A customer sees a Facebook ad (first touch), later clicks a Google search ad, then converts after an email.
Quick check · Attribution · 6 min · Medium
Digital & Marketing Analytics · Company-context scenario
Prove paid social is actually incremental
ProYour paid social campaigns report a 4x ROAS from the ad platform's attribution.
Written case · Attribution · 20 min · Hard
Digital & Marketing Analytics · Company-context scenario
MMM vs multi-touch attribution
ProWith third-party cookies deprecating, a CMO asks why the team is investing in Marketing Mix Modeling (MMM) instead of relying on multi-touch...
Quick check · Attribution · 6 min · Medium
Digital & Marketing Analytics · Company-context scenario
Measure an Instagram subway campaign
ProInstagram plans a display campaign in New York City subway stations.
Written case · Attribution · 18 min · Medium
Digital & Marketing Analytics · Reported at Meta
Allocate budget with conflicting attribution models
ProA customer sees a paid-social ad, later searches the brand, clicks a paid-search ad, and buys.
Written case · Attribution · 22 min · Hard
Digital & Marketing Analytics · Reported interview question