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8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
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8 questions
Why last-click flatters brand search
Identify the bias in last-click attribution.
Quick check · Attribution · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Blended ROAS from spend and revenue
Compute blended return on ad spend.
Calculation · Campaigns · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Is the LTV:CAC healthy
A SaaS product has customer lifetime value (LTV) of $900 and customer acquisition cost (CAC) of $300.
Calculation · Unit economics · 5 min · Easy
Digital & Marketing Analytics · Company-context scenario
Expected cost of a rider coupon
Lyft gives a $5 coupon to 20,000 riders.
Calculation · Campaigns · 8 min · Easy
Digital & Marketing Analytics · Reported at Lyft
Choose between a prop and an eVar
Stakeholders want to know which internal search term a shopper used before an order placed several pages later.
Quick check · Adobe analytics · Adobe Analytics · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Read the occurrences metric honestly
A stakeholder reads occurrences next to internal search terms as the number of people who searched.
Quick check · Adobe analytics · Adobe Analytics · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Choose the right Adobe Target activity type
Marketing wants a clean read on which of three homepage heroes drives the most subscriptions.
Quick check · Testing personalization · Adobe Target · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Explain the GA4 data model to a stakeholder
A stakeholder moving from Universal Analytics asks why everything in GA4 looks like an event.
Quick check · Google analytics · Google Analytics 4 · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question