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8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
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73 questions · page 3 of 4
Design an AI travel-itinerary assistant
As the product manager at Booking.com, design a generative-AI assistant that creates personalized travel itineraries using destination, activity, and accommodation preferences.
Written case · Product metrics · 20 min · Medium
AI Agents & Automation · Reported at Booking.com
Choose one agent or a multi-agent system
ProYou are designing a research workflow that must search sources, extract evidence, draft a report, and verify citations.
Written case · Evaluation · 20 min · Hard
AI Agents & Automation · Reported interview question
Measure an email campaign's success
Airbnb sends a destination-inspiration email to eligible travelers.
Written case · Campaigns · 16 min · Medium
Digital & Marketing Analytics · Reported at Airbnb
Convince stakeholders to test an Eats promotion
ProUber Eats stakeholders want to judge a new discount by comparing customers who redeem it with customers who do not.
Written case · Structure · 22 min · Hard
Analytics Case & Communication · Reported at Uber
Evaluate engagement of new users
A consumer app acquired 100,000 new users last month.
Written case · Retention · 16 min · Medium
Product Analytics & Metrics · Reported interview question
Search relevance gains but pages slow down
ProA new Amazon search feature improves an offline relevance metric by 10% but adds two seconds to result-page load time.
Written case · Prioritization · 20 min · Hard
Product Management · Reported at Amazon
Triage a sample-ratio mismatch
ProA nominal 50/50 Meta messaging experiment reports 520,000 control users and 480,000 treatment users.
Written case · Readout · 20 min · Hard
Experimentation & A/B Testing · Reported at Meta
Allocate budget with conflicting attribution models
ProA customer sees a paid-social ad, later searches the brand, clicks a paid-search ad, and buys.
Written case · Attribution · 22 min · Hard
Digital & Marketing Analytics · Reported interview question
High bounce and short sessions on Meta mobile
ProMeta's mobile app suddenly shows higher bounce rate and lower session duration.
Written case · Diagnosis · 22 min · Hard
Product Analytics & Metrics · Reported at Meta
Inference with severely skewed revenue
Customer revenue is zero for many users and has a very long right tail.
Written case · Regression · 15 min · Medium
Statistics & Inference · Reported interview question
Defend a tool-using agent from prompt injection
ProAn email assistant can read messages, search internal documents, draft replies, and create calendar events.
Written case · Evaluation · 22 min · Hard
AI Agents & Automation · Reported interview question
Write the decision from a failed experiment
ProA six-week onboarding experiment estimated +0.3 percentage points on activation with a 95% confidence interval of -0.4 to +1.0 points.
Written case · Writeup · 15 min · Medium
Analytics Case & Communication · Reported interview question
Launch Uber in a new city
ProYou are responsible for launching Uber rides in a new city.
Written case · Product sense · 25 min · Hard
Product Management · Reported at Uber
Test a new shoppable-ad ranking model
Meta has a new ranking model for shoppable-feed ads.
Written case · Design · 20 min · Medium
Experimentation & A/B Testing · Reported at Meta
Surface promotions that need attention
ProTarget runs hundreds of promotions across channels.
Written case · Campaigns · 18 min · Medium
Digital & Marketing Analytics · Reported at Target
Ads or People You May Know?
ProA Facebook feed slot can show either an additional ad or a People You May Know recommendation.
Written case · Prioritization · 18 min · Medium
Product Management · Reported at Meta
Does marketplace audio chat improve outcomes?
ProA marketplace adds optional audio chat between buyers and sellers.
Written case · Metrics · 18 min · Medium
Product Analytics & Metrics · Reported at Meta
Choose Dashers for two new cities
DoorDash is launching in dense New York City and lower-density Charlotte.
Written case · Structure · 18 min · Medium
Analytics Case & Communication · Reported at DoorDash
Measure Facebook Save
What metrics would you use to measure the success of Facebook's Save feature?
Written case · Metrics · 15 min · Medium
Product Management · Reported at Meta
Respond when a stakeholder wants a predetermined answer
A senior stakeholder says, 'We already know the campaign worked.
Written case · Writeup · 10 min · Easy
Analytics Case & Communication · Reported interview question
Write the instrumentation plan for a new feature
A saved-searches feature ships in three weeks and has no tracking yet.
Written case · Tooling · Amplitude / Mixpanel · 15 min · Medium
Product Analytics & Metrics · Original Uplift question
Rebuild an executive dashboard nobody reads
The weekly executive dashboard has 24 charts and no readers.
Written case · Tooling · Looker / Tableau / Power BI · 15 min · Medium
Product Management · Original Uplift question
Diagnose a page-view drop after a tag release
Adobe Analytics page views fall 35% overnight after a tag release while backend orders stay flat.
Written case · Adobe analytics · Adobe Analytics · 15 min · Medium
Digital & Marketing Analytics · Original Uplift question
Plan measurement for a personalized homepage
ProA retailer wants the logged-in homepage personalized and wants proof it is worth keeping.
Written case · Testing personalization · Adobe Target · 20 min · Hard
Digital & Marketing Analytics · Original Uplift question