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8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
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Explain the GA4 data model to a stakeholder
A stakeholder moving from Universal Analytics asks why everything in GA4 looks like an event.
Quick check · Google analytics · Google Analytics 4 · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Count sessions after a long pause
A visitor reads for 40 minutes with no interaction, then clicks a link.
Quick check · Google analytics · Google Analytics 4 · 6 min · Medium
Digital & Marketing Analytics · Original Uplift question
Reconcile GA4 purchases with the order table
GA4 reports 30% fewer purchases than the order table for the same week.
Written case · Google analytics · Google Analytics 4 · 15 min · Medium
Digital & Marketing Analytics · Original Uplift question