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8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
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96 questions · page 4 of 4
Test a new shoppable-ad ranking model
Meta has a new ranking model for shoppable-feed ads.
Written case · Design · 20 min · Medium
Experimentation & A/B Testing · Reported at Meta
Surface promotions that need attention
ProTarget runs hundreds of promotions across channels.
Written case · Campaigns · 18 min · Medium
Digital & Marketing Analytics · Reported at Target
Positive predictive value of a screening test
A condition affects 1% of a population.
Calculation · Probability puzzles · 10 min · Medium
Statistics & Inference · Reported interview question
Ads or People You May Know?
ProA Facebook feed slot can show either an additional ad or a People You May Know recommendation.
Written case · Prioritization · 18 min · Medium
Product Management · Reported at Meta
Does marketplace audio chat improve outcomes?
ProA marketplace adds optional audio chat between buyers and sellers.
Written case · Metrics · 18 min · Medium
Product Analytics & Metrics · Reported at Meta
Choose Dashers for two new cities
DoorDash is launching in dense New York City and lower-density Charlotte.
Written case · Structure · 18 min · Medium
Analytics Case & Communication · Reported at DoorDash
Expected cost of an agent routing policy
ProAn agent handles 10,000 tasks per month.
Calculation · Product metrics · 12 min · Medium
AI Agents & Automation · Reported interview question
Measure Facebook Save
What metrics would you use to measure the success of Facebook's Save feature?
Written case · Metrics · 15 min · Medium
Product Management · Reported at Meta
False-positive risk across four variants
You compare four independent treatment variants with one control.
Calculation · Design · 10 min · Medium
Experimentation & A/B Testing · Reported interview question
Fix three different active-customer numbers
ProSales, finance, and product each report a different active-customer count from the same warehouse.
Quick check · Tooling · Looker / Tableau / Power BI · 6 min · Medium
Product Management · Original Uplift question
Read two funnel numbers for the same funnel
ProCheckout conversion reads 22% with a one-day window and 34% with a seven-day window.
Quick check · Tooling · Amplitude / Mixpanel · 6 min · Medium
Product Analytics & Metrics · Original Uplift question
Explain channel counts that do not add up
Channel rows for unique visitors sum to more than the report total for the same period.
Quick check · Adobe analytics · Adobe Analytics · 6 min · Medium
Digital & Marketing Analytics · Original Uplift question
Pick the right segment container
ProYou need people who viewed a product page and also ordered at some point in the window, not necessarily in the same visit.
Quick check · Adobe analytics · Adobe Analytics · 7 min · Medium
Digital & Marketing Analytics · Original Uplift question
Write the instrumentation plan for a new feature
A saved-searches feature ships in three weeks and has no tracking yet.
Written case · Tooling · Amplitude / Mixpanel · 15 min · Medium
Product Analytics & Metrics · Original Uplift question
Rebuild an executive dashboard nobody reads
The weekly executive dashboard has 24 charts and no readers.
Written case · Tooling · Looker / Tableau / Power BI · 15 min · Medium
Product Management · Original Uplift question
Clean up two years of messy campaign codes
ProHistorical tracking codes need to be grouped into channel, region, and creative, including past data.
Quick check · Adobe analytics · Adobe Analytics · 6 min · Medium
Digital & Marketing Analytics · Original Uplift question
Diagnose a page-view drop after a tag release
Adobe Analytics page views fall 35% overnight after a tag release while backend orders stay flat.
Written case · Adobe analytics · Adobe Analytics · 15 min · Medium
Digital & Marketing Analytics · Original Uplift question
Fix flicker in a client-side test
ProQA sees the original hero flash before the test hero appears.
Quick check · Testing personalization · Adobe Target · 6 min · Medium
Digital & Marketing Analytics · Original Uplift question
Push back on a personalization lift claim
ProAn Experience Targeting activity shows loyalty members converting 20% higher than the default experience.
Quick check · Testing personalization · Adobe Target · 6 min · Medium
Digital & Marketing Analytics · Original Uplift question
Count sessions after a long pause
A visitor reads for 40 minutes with no interaction, then clicks a link.
Quick check · Google analytics · Google Analytics 4 · 6 min · Medium
Digital & Marketing Analytics · Original Uplift question
Handle an (other) row in a GA4 report
ProAn (other) row absorbs 18% of page-path rows in a standard report.
Quick check · Google analytics · Google Analytics 4 · 7 min · Medium
Digital & Marketing Analytics · Original Uplift question
Interpret a shift in attribution credit
ProPaid search conversions fall 12% and email rises after an attribution model change.
Quick check · Google analytics · Google Analytics 4 · 6 min · Medium
Digital & Marketing Analytics · Original Uplift question
Use modeled conversions responsibly
ProWith consent mode active, a GA4 report includes modeled conversions.
Quick check · Google analytics · Google Analytics 4 · 6 min · Medium
Digital & Marketing Analytics · Original Uplift question
Reconcile GA4 purchases with the order table
GA4 reports 30% fewer purchases than the order table for the same week.
Written case · Google analytics · Google Analytics 4 · 15 min · Medium
Digital & Marketing Analytics · Original Uplift question