Catalog
8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
Filters (2)
Branches
Access
Free onlyQuestion type
Type to find a company, then pick it from the list below.
Tool
18 questions
Signups dropped 18% overnight
ProRun a segment-first root cause investigation.
Written case · Diagnosis · 20 min · Hard
Product Analytics & Metrics · Original Uplift question
Write the flat-result readout
ProDraft the actual paragraph, not the outline.
Written case · Writeup · 15 min · Hard
Analytics Case & Communication · Original Uplift question
Why user-level randomization breaks in a marketplace
ProYou want to test a new driver incentive at Uber.
Written case · Interference marketplaces · 20 min · Hard
Experimentation & A/B Testing · Company-context scenario
Prove paid social is actually incremental
ProYour paid social campaigns report a 4x ROAS from the ad platform's attribution.
Written case · Attribution · 20 min · Hard
Digital & Marketing Analytics · Company-context scenario
Estimate daily storage for YouTube uploads
ProEstimate how much new storage (in terabytes or petabytes) YouTube needs per day just for newly uploaded video.
Written case · Estimation · 15 min · Hard
Product Management · Company-context scenario
Skype DAU fell 4% when it should have risen
ProAt the start of the Covid-19 pandemic, Microsoft expected Skype daily active users to rise.
Written case · Diagnosis · 18 min · Hard
Product Analytics & Metrics · Reported interview question
How would you test a price increase?
ProLeadership wants to raise the subscription price by $2/month.
Written case · Experiment design for pms · 20 min · Hard
Product Management · Company-context scenario
Choose a north-star metric for Spotify
ProPropose a single north-star metric for Spotify and decompose it into a metric tree.
Written case · Metrics · 20 min · Hard
Product Analytics & Metrics · Original Uplift question
Measure surge pricing's effect on driver retention
ProUber is considering a surge-pricing policy that changes marketplace conditions for every driver and rider in a zone.
Written case · Design · 25 min · Hard
Experimentation & A/B Testing · Reported at Uber
Choose one agent or a multi-agent system
ProYou are designing a research workflow that must search sources, extract evidence, draft a report, and verify citations.
Written case · Evaluation · 20 min · Hard
AI Agents & Automation · Reported interview question
Convince stakeholders to test an Eats promotion
ProUber Eats stakeholders want to judge a new discount by comparing customers who redeem it with customers who do not.
Written case · Structure · 22 min · Hard
Analytics Case & Communication · Reported at Uber
Search relevance gains but pages slow down
ProA new Amazon search feature improves an offline relevance metric by 10% but adds two seconds to result-page load time.
Written case · Prioritization · 20 min · Hard
Product Management · Reported at Amazon
Triage a sample-ratio mismatch
ProA nominal 50/50 Meta messaging experiment reports 520,000 control users and 480,000 treatment users.
Written case · Readout · 20 min · Hard
Experimentation & A/B Testing · Reported at Meta
Allocate budget with conflicting attribution models
ProA customer sees a paid-social ad, later searches the brand, clicks a paid-search ad, and buys.
Written case · Attribution · 22 min · Hard
Digital & Marketing Analytics · Reported interview question
High bounce and short sessions on Meta mobile
ProMeta's mobile app suddenly shows higher bounce rate and lower session duration.
Written case · Diagnosis · 22 min · Hard
Product Analytics & Metrics · Reported at Meta
Defend a tool-using agent from prompt injection
ProAn email assistant can read messages, search internal documents, draft replies, and create calendar events.
Written case · Evaluation · 22 min · Hard
AI Agents & Automation · Reported interview question
Launch Uber in a new city
ProYou are responsible for launching Uber rides in a new city.
Written case · Product sense · 25 min · Hard
Product Management · Reported at Uber
Plan measurement for a personalized homepage
ProA retailer wants the logged-in homepage personalized and wants proof it is worth keeping.
Written case · Testing personalization · Adobe Target · 20 min · Hard
Digital & Marketing Analytics · Original Uplift question