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8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
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6 questions
Choose between a prop and an eVar
Stakeholders want to know which internal search term a shopper used before an order placed several pages later.
Quick check · Adobe analytics · Adobe Analytics · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Explain channel counts that do not add up
Channel rows for unique visitors sum to more than the report total for the same period.
Quick check · Adobe analytics · Adobe Analytics · 6 min · Medium
Digital & Marketing Analytics · Original Uplift question
Pick the right segment container
ProYou need people who viewed a product page and also ordered at some point in the window, not necessarily in the same visit.
Quick check · Adobe analytics · Adobe Analytics · 7 min · Medium
Digital & Marketing Analytics · Original Uplift question
Clean up two years of messy campaign codes
ProHistorical tracking codes need to be grouped into channel, region, and creative, including past data.
Quick check · Adobe analytics · Adobe Analytics · 6 min · Medium
Digital & Marketing Analytics · Original Uplift question
Read the occurrences metric honestly
A stakeholder reads occurrences next to internal search terms as the number of people who searched.
Quick check · Adobe analytics · Adobe Analytics · 5 min · Easy
Digital & Marketing Analytics · Original Uplift question
Diagnose a page-view drop after a tag release
Adobe Analytics page views fall 35% overnight after a tag release while backend orders stay flat.
Written case · Adobe analytics · Adobe Analytics · 15 min · Medium
Digital & Marketing Analytics · Original Uplift question