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8 branches of analytics, product and AI interview questions
Explore eight skill tracks, called branches, filterable by subtopic, company, tool and difficulty. SQL questions run against sample tables, choice and numeric answers are checked instantly, and written cases are scored against evaluation criteria.
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3 questions
Prove paid social is actually incremental
ProYour paid social campaigns report a 4x ROAS from the ad platform's attribution.
Written case · Attribution · 20 min · Hard
Digital & Marketing Analytics · Company-context scenario
Allocate budget with conflicting attribution models
ProA customer sees a paid-social ad, later searches the brand, clicks a paid-search ad, and buys.
Written case · Attribution · 22 min · Hard
Digital & Marketing Analytics · Reported interview question
Plan measurement for a personalized homepage
ProA retailer wants the logged-in homepage personalized and wants proof it is worth keeping.
Written case · Testing personalization · Adobe Target · 20 min · Hard
Digital & Marketing Analytics · Original Uplift question